TORQ Ambassadors

As we have mentioned clearly within the Philosophy page of this website, our approach to sponsorship is quite different to that of other brands. We don’t believe that spending enormous amounts of money sponsoring high profile athletes and teams to ‘place’ our product for ‘brand exposure’ is particularly honest and takes investment away from where it’s needed – ultimately from the quality of our output.

We look after a number of high profile teams, athletes and ambassadors who genuinely adore our products and of course we support them to achieve their goals, but this is because they simply won’t use anything else either based on the advice that has been given to them by professionals or through their own individual choice. We firmly believe that this is how athlete support should work. Sponsorship means nothing if it’s secured via a heavy cash transaction aimed at buying credibility, because it’s simply misleading potential customers.

We appreciate there’s a fine line to be taken between genuine support/marketing and dishonesty and we don’t pretend to be perfect, but our approach to sponsorship we feel supports our overall philosophy and hope this provides you with the greatest confidence in the TORQ brand.

The TORQ brand is fundamentally research-driven. We don’t fund research, we review, absorb and learn from it, then take on board the sentiment and use it to make better, higher functioning products than anyone else. This, we believe, is what both the athletes we support and our customers need and desire. They want no nonsense, straight answers to their questions and products that are proven to work.

We run four in-house TORQ Performance teams with TORQ-Fuelled athletes competing at the highest level countrywide and often featuring in International competition. These teams have dedicated pages on this website and you can learn more by clicking on the links below:

Aside from our own teams, there are a number of athletes and teams that we officially support (too many to mention here), but here are a small selection of them:


Sally Bigham

Sally Bigham approached us for performance coaching in 2006 and has since gone from a lowly domestic level rider to become a full time professional MTB Marathon Rider for Topeak Ergon World Racing. Sally has been ranked at the top of the UCI World Marathon standings for many consecutive years and is currently 2016 European Champion as well as Silver Medalist in the World Championships. With the miles she covers both in her training and racing, Sally is a prolific user of TORQ products and is a true ambassador for the brand. Some of her racing exploits, including finishing the gruelling Swiss Epic with a cracked femur, has certainly earned her rightful nickname ‘Iron Sally’.


Alban Lakta

There is a good reason why the three-time MTB Marathon World Champion is called the “Albanator“. With his immense muscular endurance, he produces a racing effort that leaves most people uttering the term “immortal“.

Three-time Marathon World Champion, four-time silver medalist at the Marathon World Championships, and two-time European Marathon Champion are only a few of the top results which top Alban‘s impressive race resume.

Alban‘s strength and talent shines most in marathon distance events. When his competition starts to run out of breath, Alban is just getting warmed up. “I‘m the competitive type who always tries to figure out: How good am I? How good can I become?“ says the Austrian.

As a member of Topeak-Ergon Racing Team since 2009, Alban brings his Austrian charm and a great deal of horsepower to the sport. The Dolomites serve as the daily training grounds for Alban, with long and strenuous climbs right out the front door. “No matter if it’s equipment, fitness, or diet, I try to push the limit and reach to be the absolute best.“


Joe Skipper

Joe Skipper is quite simply the best Ironman and Iron-distance triathlete the UK has ever produced. Joe approached TORQ for product support at the end of 2015, because his nutritionist advised him to do so. Joe was no slouch when he came to TORQ, but since coming into the fold, he has achieved a silver medal at Ironman New Zealand and smashed the British record at Challenge Roth, Germany with a time of 7:56.23. We’re really looking forward to seeing how Joe’s performances develop in the coming years. Exciting times.


Mike Cotty

Mike Cotty is an ultra-endurance- cyclist. Mike has completed some of the world’s toughest Sportives and ultra-endurance challenges and continues to surprise us with the many incomprehensible challenges that he sets himself, including the 1000km nonstop Road to Mont Blanc challenge he undertook in August 2014. Mike has become a bit of a celebrity, featuring heavily his very own Col Collective series. Watched by many on YouTube, it shouldn’t take you long to spot the TORQ bottles on his bike during his many many climbs! Once again, Mike approached us because he loved the ethos of the TORQ brand and the performance of our products and we’re proud to have him as an ambassador.


Nick Craig

Nick Craig is a Elite/Veteran British Mountain Bike and Cyclo-Cross racer who is a legend of the sport. With multiple National Titles to his name and two Olympic games under his belt, there are few Mountain Bike and Cyclo-cross races Nick hasn’t raced and won. Alongside his riding, Nick represents Scott UK and has a reputation as not only an exceptional bike racers but as one of the nicest people in the cycling community.


Michael Jones

My love for off road running began about 5 years ago when I moved to Ulverston, just south of the Lake District. I’d always enjoyed racing mountain bikes but the freedom of moving over the fells on two feet gave me a renewed passion for the outdoors. A year later I’d completed the Bob Graham Round and had my eyes set on my First 100 miler in 2014, the Lakeland 100, where I surprised myself with a 5th place finish in under 24 hours.

Fast forward a few years and having taken a career break to travel and run in some amazing parts of the world, I’ve also completed UTMB and won the Lakeland 100 and several other UK races and now have my sights set higher, wondering where the next 5 years of running will take me.


Kenton Cool

Kenton is a British Mountaineer, alpinist and UIAGM Mountain Guide. Kenton is one of the world’s leading alpine climbers with over 10 Everest Summits under his belt and he was the 1st man to climb Nuptse, Everest and Lhoste in a season. TORQ have fuelled some of Kenton’s biggest adventures including his recent Everest 3 peaks record, summiting the 3 mountains that form the western Cwm on the 60th anniversary of the first Everest summit by Tenzing Norgay and Sir Edmund Hillary in 1953. According to Kenton, TORQ gels provided 60% of his calories during the last 3 days of the climb.


Stu Bowers

Stu lives and breathes cycling. In 25+ years of racing he’s done everything from representing GB at elite level – in both mountain bike XC and cyclo-cross – to premier calendar road racing , plus achieved a top 40 finish in the Megavalanche MTB enduro downhill.

2016 saw him turn 40, so there was the inevitable move into the Vets category and a rejuvenation of his XC career, culminating in 1st overall in the Southern XC series, 1st place at the Southern Championships, 3rd overall in the British Mountain Bike Series and a silver medal at the National Championships (as well as an age group “40-44” gold).

It doesn’t stop there, for his day job Stu is Deputy Editor of Cyclist Magazine and having worked in cycling journalism for over 12 years, testing bikes and scrutinising products is a part of his daily life. Add to that an occasional appearance as a mechanic for Team GB when time allows (not often these days) and you could say Stu is the consummate bike nerd.


Whyte Bikes Enduro Team

Whyte Racing is a team of gravity enduro racers supported by UK bike brand Whyte Bikes. The team race at many of the major Enduro events in the UK and Abroad and consist of some of the UK’s best enduro racers including current British Champion Sam Shucksmith.