TORQ Accredited Coaches

At TORQ's Performance Consultancy, we focus on the development of endurance performance through education, coaching and of course the use of dedicated Performance Nutrition products.

If you are potentially interested in working with one of our coaches, please take the time to visit our Fitness Consultancy page first of all, to explore the education packages available. It is essential that you enter into your coaching arrangement armed with a fundamental understanding of how and why one achieves excellence in their sport and this is where TORQ will set you off on the path to success. Education first, always!

We understand endurance sports and what it takes to build superior fitness. With each of our coaches achieving a Bachelor of Science (BSc) Degree or above, whilst also having experienced life as a competitive endurance athlete, TORQ's coaches have the intellectual ability to understand what is required to get you to the highest level of achievement as well as being empathetic and practical in their working relationship with you.

TORQ Performance Coaching Marcus Willday

0344 332 0852

Shrewsbury, Shropshire

After graduating with a Sport and Exercise Science degree from Liverpool John Moores University, ranked 6th in the world for Sport & Exercise Science Research (2017), he began to apply his knowledge and experience to his love of working with athletes in the applied field.

Marcus’s interests lie deeply within physiological adaptation to training, and performance nutrition, identifying how he can work with athletes and the physically active to meet performance targets. Marcus also has 7 years of road racing experience, racing amongst an elite field of riders.

Performance Project Coaching Alex Welburn

07985 241 428


Alex is a current PhD student at Loughborough University, specialising in optimising cycling performance. He has presented research at the Cycling Science Conference in 2023 and currently runs The Performance Project. Alex has an extensive wealth of experience working with athletes that have competed at all levels, from your local 10 mile TT, to the Common Wealth games and even the Women’s Tour De France. Alex work with everyone from beginners to professionals, and prides himself on taking an athlete centred approach.

Not only does Alex have an extensive applied and experience background, but Alex also has over a decade of racing experience across a wide range of disciplines where he has ridden for GB on multiple occasions.

Holohan Coaching Liam Holohan


Shrewsbury, Shropshire

Founded by former UCI pro road cyclist, Liam Holohan draws on a decade of international racing experience, a deep interest in physiology and psychology, plus top level coaching qualifications from the Association of British Cycle Coaches, British Cycling and Training Peaks, to help cyclists, from beginner to pro, achieve their potential in the sport.

Liam often works with clients who are juggling busy lives, but through seeking to understand their motivations, goals and availability to train, he will tailor his approach to each individual to ensure they get the most from their time riding, whilst crucially still enjoying it!

Iron Sally Coaching Sally Bigham


Poole, Dorset

Sally, is a former professional mountain bike rider from the UK, who specialised in International Marathon Stage Races. Riding for the German based team Topeak Ergon Racing since 2009, Sally has developed an exceptionally well respected palmarès including; European Marathon Champion (2016), 2x Sliver World Marathon Championship medals, 4x European Championship medals, 16x UCI World Marathon Series Wins, 5x British Marathon Championship Medals, 5x Transalp Wins, 3x winner of the Leadville 100 and 2x Cape Epic Wins.

After gaining an abundance of knowledge within nutrition, training, race preparation and race execution through her racing, Sally thrives to deliver her gained knowledge and expertise to those also wanting to succeed in their personal goals. Sally also boasts a PhD in Psychology and uses her knowledge gained as a scientific researcher to further enhance the performance of the athletes she works with.

E3C Coaching Jon Fearne

+44 (0) 7804 387 601

Val-d'lsère, France

Jon has coached the now famous Polar Preet to her first solo unsupported South Pole expedition, where she became the First Lady of colour to achieve this feat. He also guided the Antarctic Fire Angels pair on a new route to the South Pole, a journey documented by ITV. Over the last five years, John has been recognized as the most successful polar region training coach, facilitating numerous achievements including the Women’s first Heroes of Telemark team.

From scaling 8000m summits to conquering ocean rows, Jon blends endurance training methods with an adventurous focus. He incorporates sports psychology techniques to ensure that teams and individuals are mentally prepared to tackle any challenge. Jon continues to work with many aspiring adventurers and endurance enthusiasts, helping them strive to become pioneers in their respective fields of adventure and endurance sports

Cycle Coach Ric Stern

+44 (0) 7804 387 601

Muddleswood, East Sussex

Cycle Coach is a cycling-specific coaching company based in the south of England. Established in 1998 by Ric Stern, Cycle Coach continues to provide quality coaching support from grass roots to world class athletes.

Boasting a wealth of coaching success, Ric and his team maintain an evidence-based approach, employing a paper to podium coaching model allowing for a holistic approach to sports coaching. Not only do Cycle Coach provide a plethora of expertise in the field of sport science, but Ric and his team often write for cycling related publications offering honest reliable advice to their readers.

Velocita Coaching Tim Mackley

01224 937 855

Aberdeen, Scotland

Velocita Coaching provides dedicated cycle coaching from their studio in Aberdeen, Scotland. Owner and head coach, Tim Mackley, is British Cycling Level 3 qualified with discipline-specific units in Road, Time Trial, Mountain Bike and Cyclocross. Full rider support is additionally available with Retul bike fitting, Strength & Conditioning plans, and of course through TORQ Fuelling & Nutrition.

The name 'Velocita' is derived from the Italian for Velocity, scientific def: ‘speed with direction'. Through this, the Velocita Coaching ethos is realised with rider speed being delivered through the direction of coaching. Velocita Coaching's philosophy is dedicated to building strong and long lasting relationships with riders. To understand and achieve their full potential, working with all levels from those new to cycling through to National Champions. Coaching is individually tailored to each rider’s specific goals and rate of progression, under pinned through the highest level qualifications, sport science and established coaching experience. The result is a truly rider-centred approach and a proven history of success.

Maximum Mileage Coaching Nick Hancock

07476 437 333


Maximum Mileage Endurance Coaching is a specialist running coaching service that prides itself on helping busy people at all stages of their running journey become better runners. Owner and Head Coach, Nick Hancock, is British Athletics Qualified and coaches from distances of 5km up to ultramarathons and multi-day events.

Nick started his running journey simply to help with mental health, but now finds himself at the competitive end of ultramarathons with a string of top 10 and podium finishes, sub-3-hour marathon runner and sub-4-hour 50km runner. Maximum Mileage was aptly named after his two sons, Max and Miles, and Nick promotes a family-feel with his coaching and fosters a true understanding about people’s lives to ensure that their running fits around them and remains sustainable and enjoyable, whilst delivering on results.

Nutrition for Energy Ltd - James Hudson

07752 127628

Chesham, Buckinghamshire

James Hudson (Founder of Nutrition for Energy) is a sport nutritionist with a Degree in Sports & Exercise Science from Loughborough University and a Post Graduate Diploma in Sport Nutrition from the International Olympic Committee.

Nutrition for Energy helps clients overcome low-energy through food. Our goal is to teach you how to appropriately fuel and refuel from your training to ensure maximum adaptation from the hard work you are putting in during training. Race confident, with a nutrition plan that is designed specifically for your needs and your body. If you have GI trouble when racing we can help. Working with Nutrition for Energy is investing in your long-term health and performance. Finally build habits that stick long-term, get off the yo-yo diet bandwagon for good and improve your relationship with food.

Salopia Fitness & Performance - Ashley Downing

Shrewsbury, Shropshire

Ash is the head coach at Salopia Health & Performance based in Shrewsbury. Ash has a Masters Degree in Applied Sport and Exercise Science and is a UKSCA accredited S&C coach. He has trained over 60 international medallists, working within the British Olympic & Paralympic System for nearly 5 years. He has supported multiple professional sports teams, British and national champions, and been a consultant at Sheffield Hallam University.

Salopia Health and Performance work with amateur and elite cyclists amongst a host of other sporting athletes from competitive runners, to youth academy footballers to elite international competitors. We have a results driven approach utilising expertise from elite sport to perform rigorous sport science testing with our clients to identify areas for performance improvement and to reduce likelihood of injury. We can also provide sport specific strength & conditioning programmes for clients to work on at home, their local gym, or at our private gym facility. Check out our 5 star google reviews and testimonials on our website to see what our clients say.