For the 3rd year running, TORQ once again sponsored the Bloodwise London to Paris cycle ride. And what a fantastic year it was.
The charity, Bloodwise, has just changed its brand identity from LLR (Leukaemia and Lymphoma Research), as there are a huge variety of blood cancers for which it now provides research funding. Bloodwise is one of TORQ’s chosen charities. TORQ incidentally also supports Team Blood Glucose, a not for profit organisation, which works with individuals with diabetes. As well as supporting the Bloodwise L2P event, TORQ has recently also produced a special new TORQ SNAQ bar (30,000 sold so far), to help raise funds for the charity. If you do want to support Bloodwise, you could start by buying a box of our bars?
This what Matt Lawley, the event director had to say about this year’s event “The bike ride, London | Paris: Be Unstoppable started in historic Greenwich Park on 17 September and took 250 cyclists to Paris over four days. The endurance ride gave participants all the excitement of being part of a peloton, with motorcycle outriders and closed roads, as well as an entourage of mechanics, physiotherapists and support vehicles. The event is expected to raise over £450,000 for Bloodwise in what is our 3rd year of running this fantastic event.”
TORQ’s role in this event involves me personally driving the TORQ van (loaded with product) down to Greenwich Park where I hand over the keys to Bloodwise and have the pleasure of riding the event myself, advising the participants about nutrition as we wind our way to Paris. The Bloodwise staff and volunteers then drive the van to each feed stop and professionally present our products to the riders. During the event, the TORQ van gets lighter and lighter as calories flow out of the back doors! A huge thank you to Carol and Matt for all of their hard work operating the TORQ feed stations and to everyone who made this experience run so smoothly.
The journey is beautiful, captivating and incredibly meaningful. 250 riders, most of whom have very personal reasons for supporting this charity, roll along together on a very symbolic journey and we are all treated like pros with rolling road closures. They even shut the Champs Elysees in Paris as 250 riders thunder across the pave.
If you’ve read this far, you’ve got to watch this video parody, which pretty much sums up the spirit of the event: