Lezyne was founded on March 1st, 2007, by industry icon (and German native) Micki Kozuschek. In the prime of his career as a professional triathlete, Kozuschek began Maxcycles and brought affordable, high-quality bicycles and clothing to the German market.
Shortly after moving to the USA, Kozuschek founded Truvativ, which grew to become a leading manufacturer of OEM and aftermarket cycling components. In 2004, Kozuschek sold Truvativ to SRAM and began a two-year break from the cycling industry to focus on building his dream home and spending time with his family.
At a time when poorly engineered, plastic catalog-copied accessories were the standard, Lezyne’s goal was to engineer and produce premium quality accessories that meet the same high standards as high-end bicycle components. In few words, Lezyne’s goal was Engineered Design.
Today, the goal remains the same and Lezyne is now a cycling accessories industry leader with award winning products worldwide.
Innovative products like the CNC Floor Drive with its secure ABS chuck connection, the Carbon Road Drive with light-weight Full Carbon Technology, and multi tools using Center-Pivot bit design set Lezyne apart and ahead of the competition.