TORQ attended the BETA (British Equestrian Trade Association) show at the NEC last month to explore a new and exciting market for TORQ’s Fitness Consultancy and Performance Nutrition products. This is a market that excites TORQ, because the two most important ladies in my life (wife and daughter TORQ) love horse riding and we considered the BETA show as an opportunity to showcase TORQ’s premium products and advice to individuals in the equine market.
The show couldn’t have gone better for us and not only was the interest in TORQ intense, but we walked away with BETA’s coveted ‘Product Innovation Award’ for our new Rhubarb & Custard TORQ gel and were runners up for ‘Best Trade Stand’. We are therefore pleased to announce that TORQ is now being distributed to the equine market through www.battles.co.uk, a distributor with great pedigree, having been established for over 175 years. If you love riding, expect to see TORQ in a shop near you soon.